LOREEN’S STORY

When we least expect it, life can throw us a curveball that completely changes the path we are on — that is what happened to me when I was 19 years old. I had just finished my second year of university and was a little frustrated with the world. I felt a sense of entitlement, a sense of recklessness, a bit of resentment towards my parents, and let’s not forget the feeling of being invincible. But that all changed one evening in June 1991…

I was in a terrible car accident and told I was lucky to survive. All of a sudden my health became important to me. Prior to the accident I was the stereotypical young person who felt completely invincible. Then reality sunk in when I couldn’t do the same things I used to do, and some of those issues are still concerns to this day.

I decided to focus on my why. I want to be able to enjoy the best quality of life I can for as long as I can free of long-term illness or disease. I want to be able to see my children grow up and start their families and be able to enjoy being an active part of my grandchildren’s lives.

Since September 2006, I have been busy growing Revive Wellness, a private practice dietitian firm. I was on a mission to figure out how to empower people to engage in their health, so they could live healthier and longer lives. The problem was that I was only one person. So how exactly was I, one person, going to make a change like that happen?

One day Callie, our now Director of PR & Communications, and I were throwing out ideas trying to figure how to tackle this problem and she said to me, “I think we figured out our purple cow” referencing a popular book by Seth Godin about making your product truly different. My head was spinning as we had talked about so many things, I wasn’t sure what she was referring to. She expanded, “We need to take what we are doing and build a digital wellness program” — with that, My Viva Plan was born!

My Viva Plan is not just a treatment program — it’s a movement. It’s a program designed to help prove to people that they have what it takes to be the best version of themselves. My Viva Plan is the product of my career and my life journey — it’s my purpose.

My Viva Plan is designed to support you along your journey, encouraging you to be kind to yourself, and to believe in the fire inside you. It proves to you that the baby steps for wellness you choose to take each day add up to bigger steps towards being the best version of you. Through this plan, you will learn how fitness, nutrition, and mental wellness all work together to help you achieve whole body health.

– Sincerely, Loreen Wales CEO